Avant Garden: Exploring Possibilities for Improving Revenue Management
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : MKTG257
Case Length : 18 Pages
Period : 2009-2010
Pub Date : 2010
Teaching Note : Available
Organization : Avant Garden (Fictitious)
Industry : Hospitality
Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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About The Hotel
Located in the semi desert lands of Rajasthan, India, and endowed with the legacy of the maharajas, the Pink City of Jaipur is an attractive place to visit.
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Every nook and corner of the glorious city boasts of cultural heritage, traditions, and Indian customs. The marvellous monuments, forts, and palaces together with the hospitality of the people in the lively streets attract plenty of visitors every year. Various festivals of Indian origin fill the atmosphere with serenity and aestheticism.
All these make Jaipur one of the most sought-after tourist destinations in India. The long standing tradition of welcoming guests in a manner that is in keeping with the splendour and royalty of its regal past has led to the establishment of a good number of hotels with state-of-the-art facilities and interesting historical anecdotes to accompany them.
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Some of them are heritage hotels that used to be the residency of imperial families.
Established in 1998, Hotel Avant Garden, a twelve-storied edifice and a luxurious retreat, was strategically located beyond the western walls of the city at Bani Park, an important commercial hub in Jaipur. There were several corporate offices and shopping centers in this region including the offices of the Rajasthan Tourism Development Corporation and the Indian Tourism Development Corporation.
The active streets of Bani Park led toward the Pink City through the Chandpole Gate. The Jaipur Railway station was south-west of Bani Park, just about two kilometres away. The premises of Bani Park also encompassed the Central Bus Stand. In addition, Tonk Road and Jawaharlal Nehru Marg served as links to the airport, about eleven kilometres away. Thus, Avant Garden was not only ideally located for tourists for its access to the Pink City but was also an important location for business travellers...
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